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    Which digitalisation strategies are successful? What is momentum? How is communication with the customer changing? And what significance do code & data have?

    Our speakers provide the answers.



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  • “If brands don’t transform themselves, they will be transformed by others.”


    Heinrich Paravicini
    Co-Founder and Director of MUTABOR

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  • "For the most brands, the bulk of online turnover comes via large sales platforms. But in the process, brand building is ignored - the platform itself is the showcase.
    As a brand, you therefore have to look for alternatives to win the battle for (online) customers."

    Cornelia Szauer
    Head of Digital D/A/CH, Philips GmbH

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  • “Digital transformation does not work in silos. In managing digital transformation, many companies not only face great challenges regarding expertise, but also in terms of organisation.”

    Thorsten Schapmann
    Head of Digital Marketing NIVEA, Beiersdorf AG 

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  • "Innovate or die - 5 best practices on how to follow the money"

    Boris Lokschin
    CEO and Co-Founder SPRYKER Systems

Time flies, a year passes quickly, and all of a sudden it's time for Change Session #2. You don't want to miss the next session? No problem – we will send you a reminder as soon as registration for the second round begins. Just sign up here and know in time.

  • Today, GAFA economy and the ‘Internet of things’ dominate the discussion – in the foreseeable future, artificial intelligence, virtual reality and voice control will significantly influence people’s everyday lives. These developments will fundamentally change retail, and marketing in particular. 

    In the age of the customer, the customer has taken the helm and the routes to him/her have intrinsically changed. The focus of our strategic and creative work is therefore always the person. As a customer, as a consumer or as a user. 

    With the CHANGE SESSIONS, we provide an insight into our work as advisors and technological pioneers – not as a congress or trade fair, but as a meeting of top-level representatives from the fields of e-commerce, technology and strategic brand management. 

    We arrange the kick off together with our partner Spryker Systems – a trailblazer of all things agility and digital transformation in retail.


  • 4 p.m. to 5 p.m. 

  • Welcome & get-together

  • 5 p.m. to 5.30 p.m.

  • Greeting & presentation of speakers

    Oliver Cloppenburg, Director superReal

  • 5.30 p.m. to 6 p.m.

  • The power of Identity. Regarding the new power of 
    identity in digital society.

    Heinrich Paravicini, Co-Founder and Director of MUTABOR

  • 6 p.m. to 6.30 p.m. 

  • Consumer obsession: how managing the balance between brand loyalty and platform economy succeeds.

    Cornelia Szauer, Head of Digital D/A/CH, Philips GmbH 

  • 6.30 p.m. to 7 p.m.

  • Break

  • 7 p.m. to 7.30 p.m.

  • NIVEA Digital

    Thorsten Schapmann, Head of Digital Marketing NIVEA, Beiersdorf AG

  • 7.30 p.m. to 8 p.m.

  • Innovate or die - 5 best practices on how to follow the money

    Boris Lokschin, CEO and Co-Founder SPRYKER Systems

  • 8 p.m. to 8.30 p.m.

  • In-depth panel discussion & questions from the audience

  • from 8.30 p.m.

  • Drinks, fine food & Networking


  • superReal GmbH
    Borselhof 16F / Haus 18
    22765 Hamburg

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