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  • Premium shopping at the highest visual and functional level: Dorothee Schumacher’s new website.

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  • Shopware and React – an irresistible combination.

  • When it relaunched the website belonging to internationally renowned premium fashion label Dorothee Schumacher, superReal opted for a single page application (REACT) in conjunction with shopware, giving users a completely new, unique shopping experience.

    The Schumacher shop’s home page, list view, details page, shopping world and content pages were built using a unique, high-performance combination of shopware and REACT. 
    The result is an intuitive, self-explanatory, fast user interface coupled with subtle animations and interactions, creating a user experience with an app feel that nobody has ever achieved before. A clean, simple, elegant corporate design underlines the brand’s exclusivity and identity.

    Coding tailored specially to the client, a frontend and backend separated by RESTful API and a modular, customised structure provide Schumacher with flexible content maintenance and optimises performance, agility and the brand experience.

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