News / superReal redefines shopping experience with a high-performance combination of Shopware and React.
Premium shopping at the highest visual and functional level: Dorothee Schumacher’s new website.
Shopware and React – an irresistible combination.
When it relaunched the website belonging to internationally renowned premium fashion label Dorothee Schumacher, superReal opted for a single page application (REACT) in conjunction with shopware, giving users a completely new, unique shopping experience.
The Schumacher shop’s home page, list view, details page, shopping world and content pages were built using a unique, high-performance combination of shopware and REACT.
The result is an intuitive, self-explanatory, fast user interface coupled with subtle animations and interactions, creating a user experience with an app feel that nobody has ever achieved before. A clean, simple, elegant corporate design underlines the brand’s exclusivity and identity.
Coding tailored specially to the client, a frontend and backend separated by RESTful API and a modular, customised structure provide Schumacher with flexible content maintenance and optimises performance, agility and the brand experience.