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  • By winning the online budget of PAUL HEWITT, the Hamburg digital agency superReal is continuing to expand its positioning in the market as Germany's largest e-commerce agency for fashion and lifestyle and as "the creative ones" among e-commerce service providers.

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  • The mission was to develop and implement an international B2C and B2B e-commerce platform

  • In its watches and accessories for him and her, the up-and-coming fashion label from Oldenburg in German state of Lower Saxony combines northern understatement with nautical flair. Style consciousness, individuality, and a marked sense of quality make up the business triad for an exclusive product range, which, thanks to the continuity of its nautical roots, is no slave to short-lived trends. With this secure foundation, the brand focuses on the worldwide marketing of its watches, jewelry, and accessories via online and retail sales channels.
     
    The mission for superReal was to develop and implement an international B2C and B2B e-commerce platform for PAUL HEWITT, which is setting up an e-shop for the brand for further worldwide expansion as it looks to the future and meets the challenges of strong growth, especially in the active B2B business. In the course of moving to the Shopware shop system, superReal developed a separate front end for the B2B area. To improve usability and shop performance, superReal developed a watch and watchband configurator and optimised the shop design. In order to make the user-generated content of the gigantic PAUL HEWITT fan community from social media channels visible in real time, the platform Squarelovin has been implemented firmly in the site and offers users a wide variety of inspirations.
     
    Both in project management and in software development, superReal accompanied the customer as it took a new path and implemented the complex project using the agile Scrum method. The advantage: consistent, solution orientation, clear responsibilities, flexible plan adaptation, maximum transparency, very flat hierarchies, and excellent results in a short period of time.
     
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