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  • First comma and Liebeskind Berlin, now the new casual brand “Q/S designed by” – superReal has completed its third eShop project for the s.Oliver Group.

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  • superReal is responsible for conceptual development and design for the new Q/S designed by brand, which is aimed primarily at a young, urban target group.

  • The website, built entirely in responsive Web design, allows users to immerse themselves in the spirit of the brand and utilises a striking look and feel to visualise the brand profile of Q/S designed by: cool, progressive, urban.

    Numerous features such as a shopping basket shared with the primary brand s.Oliver, a sticky product details cockpit next to the product images, a sticky burger navigation, including on the desktop, and numerous microinteractions, guarantee users an intuitive and inspiring shopping experience.

    One highlight is an exclusive collaboration with world-famous DJ Robin Schulz, who provides users with a personal insight into his own exciting lifestyle, as well as a Capsule Collection which he has designed himself.

    Launch Site

  • About Q/S designed by

  • Before the brand was relaunched, Q/S designed by was positioned beneath the umbrella brand s.Oliver as s.Oliver DENIM. In August 2016 it was set up separately within the s.Oliver Group brand portfolio alongside s.Oliver, comma, LIEBESKIND BERLIN and TRIANGLE. The idea behind Q/S designed by is to collaborate with a series of international brand ambassadors and brands: we love partnerships! One of the first big highlights of this new brand direction is its alliance with the internationally successful DJ Robin Schulz in March and September 2017.

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