News / superReal wins MUSTANG pitch and is responsible for the online shop relaunch.
superReal has won yet another renowned fashion client: the traditional brand MUSTANG. The challenge for the agency is the creative concept, design and execution of a comprehensive relaunch of the MUSTANG online shop.
The aim of the relaunch is to emotionally charge the brand and to transfer the MUSTANG brand message to the tone of voice, image language, interface design and optimal usability of the shop.
For over 80 years, the MUSTANG brand has stood for the development and marketing of premium jeans which are characterised by an outstanding fit and excellent quality.
Founded in Germany in 1932, the company today owns product licences for shoes, handbags, belts, socks, clothes and leather. It operates 90 retail and partner stores worldwide, with a total staff of 650 members. For decades, the company has positioned itself successfully on the market as “the denim specialist for the seasoned jeans buyer”.
The relaunch of the online shop is scheduled for the second quarter of 2018.