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  • superReal wins international lead for cult barbecue brand Weber in the whole EMEA region. 

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  • superReal announces another big new client: 

  • Hamburg-based superReal won out over some big-name rivals in a multi-stage pitch process and is now responsible for the entire online maintenance of Weber-Stephen EMEA (Berlin) – from content management, to e-mail marketing and landing pages, to the rollout of an EMEA-wide campaign.
     
    superReal is also responsible for analysis, concept design, front-end development and campaign development for the world’s best-known barbecue brand. 
     
    superReal currently manages the brand in the EMEA countries Germany, Austria and the Netherlands; other EMEA countries will soon follow. superReal now also supports its Analysis department in the USA as well.
     
    eCommerce platform: Demandware
    Backend development: BE EXCELLENT
     
  • About Weber-Stephen

  • American company Weber-Stephen Products LLC (based in Palatine, Illinois) manufactures high-quality charcoal, gas and electric grills as well as barbecue accessories. George Stephen invented the Weber dome barbecue in 1952, revolutionising the era of the BBQ. Sixty years on and the family-run business has acquired cult status through its products, continuously setting new standards in high-end gourmet grilling. Classy barbecue accessories and outdoor equipment as well as high-grade charcoal completes their product range for professional barbecuing. Weber products are available worldwide in specialist outlets, furniture stores, DIY supermarkets and department stores.
     
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