Development of microsite and prize draw campaign
superReal was responsible for the implementation of the site for all detail areas – from design and front-end implementation to database linking and the integration of social media functions.
In addition to creating the campaign concept, superReal developed a microsite including a competition.
Target group of the competition were active (hobby) footballers. To participate, the user registered with e-mail address and date of birth and assigned himself – based on his playing style, position and personality – to a player type. The participant could choose between the two models ACE 15+ Primeknit “Control everything – Rule the game” for the traditional footballer and X 15+ Primeknit “Cause chaos – Destroy order” for the explosive scorer.
After successful participation, the user could share his experience with his friends and his football team with only one click on his social media channels and encourage them to participate as well.
In the biggest competition of the season, a total of 18 pairs of new X 15.1 and ACE 15.1 models were given away. Not only did the participant win a new model for himself, but for his entire team.
Promotional period: 14 December 2015 – 11 January 2016