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  • superReal and hessnatur rely on sustainability and relevant content. Launch Site

  • Sustainability can be so user-centric

    Always new, always up to date, always transparent. hessnatur takes their customers on a journey to a better world. The responsible-minded, mostly female target group, which sets particularly great store by sustainability, are picked up by the new corporate identity and an optimised shop. Questions on all relevant topics are answered, and the history behind the products is told – on the website, via email marketing and in digital campaigns, with a distinct touch.

    We had the task to create a concept for this journey through a better fashion world – naturally via mobile devices and PCs.

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    Digital strategy
    User experience concept
    Creative direction
    Interface design
    Content strategy

    10 months

    Creative Direction: 1
    Interface Design: 3
    Content & Campaigns: 3
    Frontend development: 2



    The company was founded in 1976 by Heinz and Dorothea Hess. The company soon established an pioneering position for sustainable fashion and engages 370 employees. 

  • Perfectly placed content in a better fashion world

  • Content has to be where it offers added value. And hessnatur has a lot to tell. With individually developed content modules, we ensure that the brand appearance of hessnatur is recognisable and unique, and easy to manage at the same time. The plus: the campaign’s concept adapts flexibly and simply to various content. This enables hessnatur to provide a shopping experience that also offers customers the sustainability which hessnatur promises – on a deeper level.

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  • Relevant and transparent content – optimised shopping experience on a single

  • An additional, new feature of the shop: the targeted segmentation of content and the individual salutation for existing and new customers. The transparent content and the open integration of social media and blog content allow for more transparency and trust. The clear corporate identity, the reduced interface and the modern product photography come together in an optimally structured shop, which clearly communicates hessnatur’s brand message: sustainable fashion for a better world.

  • “The time has come for sustainable fashion which combines ethics and aesthetics. I share this conviction and continually use it as inspiration for my work at hessnatur.”

    Vivek Batra, Chairperson of the Advisory Board, hessnatur

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