Our Projects /Relaunch & design direction Marc O’Polo
New design guidelines for the successful fashion brand with a premium look & feel and a modern, high-performance online shop.
The online shop as a central touchpoint in Marc O' Polo's customer journey
In the rapidly expanding and innovation-driven e-commerce market, the Marc O' Polo Brand Shop with more than 6.5 million visitors is the most important touchpoint in the customer journey. The requirements are correspondingly high: the largest product selection, informative content such as fit guides, sizes and material descriptions and a stimulating design that inspires customers as well as potential customers and enables them to immerse themselves in the brand world.
User Experience Design
Concept & Strategy: 2
Creative Direction: 1
Art Direction: 2
IT Consulting: 1
ABOUT MARC O’ POLO
- foundet 1967 in Stockholm
- today based in Germany
- 1.800 employee worldwide
- represented within 30 countries worldwide