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  • New design guidelines for the successful fashion brand with a premium look & feel and a modern, high-performance online shop.


  • The online shop as a central touchpoint in Marc O' Polo's customer journey

  • In the rapidly expanding and innovation-driven e-commerce market, the Marc O' Polo Brand Shop with more than 6.5 million visitors is the most important touchpoint in the customer journey. The requirements are correspondingly high: the largest product selection, informative content such as fit guides, sizes and material descriptions and a stimulating design that inspires customers as well as potential customers and enables them to immerse themselves in the brand world. 


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  • Individual approach, customer centricity and mobile first

  • Based on their buying and interaction behaviour, relevant content, products and services are displayed to the customers. First, new customers are emotionally addressed through high-quality brand content and are simultaneously made familiar with the product ranges. Among other things, we have developed individual theme and content modules for this purpose.

    The smart and streamlined design makes it possible to find one's way around the site immediately on the first visit. We attached great importance to the site's optimisation for mobile devices. The quick buy solution completes the mobile shopping experience.

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  • Shopping experience at its best

  • The result: a modern online shop with a unique premium look and feel which is based on technical improvements and, above all, mobile optimisation. In addition to the product focus, the new online shop is more customer-centric and separates, for example, the main navigation between the women's and men's sections. A shopping experience representing the MARC O' POLO brand and inspiring its customers time and again.

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