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  • Cool, progressive and urban: Launch of the online store for Q/S designed by, the casual brand of the s.Oliver Group. Launch Site

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  • The new online store immerses the user in the spirit of the brand with a look and feel that concisely visualises the Q/S designed by brand profile: cool, progressive and urban.

  • After comma and Liebeskind Berlin, we have already implemented the third e-shop project with the s.Oliver Group with the new casual brand Q/S designed by.

    Prior to the relaunch of the brand, Q/S designed by was positioned as s.Oliver Denim under the umbrella brand s.Oliver. In August 2016, it was positioned separately in the brand portfolio of the s.Oliver Group.

 For the new online store, which is primarily aimed at the young, urban target group, we developed and implemented both the concept and the design.

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  • The idea behind Q/S designed by is the cooperation with changing international brand ambassadors and brands. The first major highlight of the new brand orientation was the exclusive collaboration with global DJ star Robin Schulz, who not only gave the user a very personal glimpse into his exciting lifestyle, but also offers a capsule collection that he designed himself.



    The design of the new online store is fully responsive and offers a whole host of impressive features, such as a shared shopping basket with the main s.Oliver brand, a sticky product details cockpit next to the product images, a sticky burger menu even on the desktop site and numerous microinteractions.

    Software and superReal products used:

    • E-commerce platform: Demandware
    • Responsive Fluid Grid, 5 Viewports
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  • We are young. We are bold. We are fashion. Q/S designed by offers cool casual looks in contemporary shapes.

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