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  • Website design for The Fusion Collecion by s.Oliver including real-time shopping function. Launch Site

  • Our mission: the visual online concept for the spectacular launch of The Fusion Collection by s.Oliver

  • Since some time, the s.Oliver Group is a constant in our portfolio. Next to the umbrella brand s.Oliver, we provide our services for more brands: Q/S designed by, Liebeskind Berlin and comma.

    Our first assignment: the visual online concept for the spectacular launch of The Fusion Collection by s.Oliver, a limited capsule collection which is based on several innovative ideas: The Fusion Collection follows the global athleisure-trend with an eclectic mix of activewear and fashion.

    While shown on the catwalk, every style of the collection was directly shoppable online according to the principle 'see now, buy now'. This concept allows s.Oliver to follow the trend of real-time communication with its customers which is unmissable at the great shows by international luxury labels.

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    Packaging & Merchandise

    The striking visual language of The Fusion Collection is noticeable through the whole design project.

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  • Storytelling in editorial look

    The shopping experience is completed with storytelling in an editorial look: Handpicked influencers present the athleisure-trend and diverse styling options. Like this, the website provides further relevant content for the target group.
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  • Dynamic, pace and flexibility 

    The online staging of The Fusion Collection shows the collection's special feature: dynamic, pace and flexibility define every single style. To make these characteristics perceptible, we developed an extraordinary product staging: We present every product large-sized and dynamically animated. The products are linked through variations of the striking design vocabulary of the logo.

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    The fashion sector trend: live show meets real-time online shopping

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