Schuhtempel24 is one of Germany’s largest online shops for fashionable and affordable women’s shoes and handbags. The wide range of over 9,000 footwear and handbag models is updated almost every day, therefore always bringing its customers the latest styles and trends. Founded in November 2010, the Berlin-based eCommerce company is now ranked among the top 100 online shops in Germany.*
* Source: EHI study on the e-commerce market in Germany, 2012
In order to make the shopping experience even more enjoyable for its impressive customer base, which already comprises over 1,000,000 users, the online shop has undergone an extensive technical relaunch. It has also migrated to the latest OXID shop system version (OXID eShop 5.0 Enterprise Edition). All processes were rebuilt from scratch, with special emphasis being placed on integrating a strong merchandise management model and incorporating different payment providers and additional third-party service providers. Significant improvements were also made with regard to website performance: by using Elasticsearch, which is an open-source software system that allows large quantities of data to be displayed and searched in real time, pages not delivered from the existing super cache of the host SysEleven are now displayed 500 to 800 per cent quicker. The user benefits from this basic new set-up thanks to pages loading more quickly when executing a search and when filtering articles on all overview pages. A transparent check-out system completes the site’s optimised usability.
Software used and superReal products:
- E-commerce platform: OXID eShop Enterprise Edition
- sR products: sR Performance, sR Search
- ERP: Afterbuy
- E-mail marketing system: eCircle