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  • If you hold the reins yourself, you perform better.
    superReal and Spryker help Tom Tailor to an independent digital future.

  • From external eCommerce model to in-house platform

     

    The Tom Tailor Group’s declared aim was to get their outsourced shop back into their own hands and create their own platform. Choosing who to implement this was easy: Spryker and superReal. The aim was to create as much flexibility as possible for the Tom Tailor and Bonita shops – and, as technology owner, to ensure they‘re competitive. Our joint starting point was to draw up a complete strategy.

     

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  • A new system architecture for a traditional company

    Getting all the eCom activities back in-house required not only the UX/AD part but a new IT architecture as well. superReal provided a complete front-end team and back-end development to implement system-critical components such as the interface with Novomind i-PIM and Emarsys. And, above all, the crucial development of the system architecture, which was adapted and optimised multiple times.

     

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    More conversion through targeted addressing and content

     

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    Fashion content as it should be: emotional and gender-specific, addressed to particular target groups – from newsletters to detailed pages. User-centred strategies were developed and implemented using all the available shop data as a basis, and taking personas into account.
    In parallel with the new CI and classic campaign, we adapted and optimised the customer experience and confirmed it through WebArts A/B testing. The navigation we redesigned in this way, with different gender entries, has already allowed us to achieve a significant conversion uplift.

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