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  • Triangle was created as an s.Oliver Group brand, but the time had come to strengthen its own independent profile. Launch Site


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  • An online shop for a strong brand


  • Previously a sub-section of the s.Oliver collection, Triangle is now being offered in its own independent brand shop. The aim is to showcase Triangle’s brand values more effectively, present its range in a way its target group likes, and highlight the womenswear brand’s consulting expertise, including online. 


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  • More inspiration. More service. Relevant content.


  • Our mission: to develop an outstanding, responsive online shop and create a user-oriented shopping experience with added value and a brand image with its own signature. Also, to deliver relevant content to its audience. To achieve the brand experience, we gave Triangle’s product photography a fresh, contemporary, classy look and defined a dedicated colour-scheme for the entire store. We focussed on Triangle customers’ need for personal advice and inspiration when we developed customised fitting tools. 

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  • Bringing an integrated lifestyle world to life


  • The new online store presents Triangle as an independent fashion brand with recall value and a strikingly fashionable profile. A brand-focused, user-oriented shop offers intuitive usability within an inspiring, integrated lifestyle world in which collaborations and relevant content can also be attractively presented. Fitting and outfit tools help customers decide what to buy. A shopping basket shared with s.Oliver and Q/S designed by webshops helps Triangle remain true to its heritage and gives the shop easy access to the s.Oliver Group’s other experience and shopping worlds at the same time.

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